Project Update July- Dashboard Launch, ETHCC Highlights, and Marketing Initiatives

iExec Privacy Pass Initial Campaigns Launch

We are thrilled to announce the release of the iExec Privacy Pass dashboard this week. The rollout will be gradual, and available to those who have already signed up and clicked the confirmation link via email. After you’ve confirmed, you can then join our partners’ first campaigns.

Accessing the Dashboard:

1. Sign-Up and Confirm: After signing up (https://privacypass.iex.ec/) click the confirmation link in the email sent to you.
2. Campaign Subscription: If connected with the same wallet, you should now have access to the dashboard at https://privacypass.iex.ec/.
   On the dashboard, click “Join” for your desired campaign, as long as your wallet has some wallet activity (more than 0 in funds to show your wallet is active), you must sign-up again with another wallet loaded with any amount of crypto token funds (again, anything above 0 works)

ℹ️Note: Ensure you have mainnet crypto funds in your wallet (anything above 0 of any token). If not, you’ll need to re-protect your email and sign-up again with another wallet via the Privacy Pass page.

• Subscribe to Campaigns: Join Privacy Pass and choose your campaigns while keeping your email encrypted (note: you must have funds in your wallet, anything above 0) if this is not the
• Receive and Read Emails: Earn RLC tokens by opening and reading eligible emails.
• Withdraw Funds: Check your rewards on the dashboard and withdraw your funds anytime.

The Privacy Pass leverages Intel SGX (Software Guard Extensions) to ensure your email address remains encrypted and secure during processing, protecting your privacy.

We look forward to your participation in the iExec Privacy Pass program, offering a secure and rewarding way to discover the next big thing in crypto!

iExec at the Ethereum Community Conference (ETHCC)

We were back at the 7th edition of the Ethereum Community Conference (ETHCC), Europe’s largest Ethereum gathering. As a sponsor, we showcased our platform alongside major projects from the Ethereum Foundation and other top-tier players. Our booth, centrally located in the main area, drew significant attention with interactive elements like a prize wheel for swag.

Contact Collection: Attendees scanned a QR code to spin the prize wheel, completing a form with their profile information. This approach yielded 500 leads of builders, investors, and marketers. We plan to follow up with these contacts, sharing relevant topics such as r3ach (the Privacy Pass B2B service for partners) and grants. Additionally, we distributed 300 flyers highlighting the benefits of iExec and our incentive programs.

Talks and Workshops:

• Monday: Gilles and Nelly presented on DeCC (Decentralized Confidential Computing), introducing a new crypto trend combining privacy-preserving technologies like TEE with blockchain.
  ⏯️Watch Gilles’ and Nelly’s DeCC talk here: https://ethcc.io/archive/Demystifying-Decentralized-Confidential-Computing-DeCC

#DeCC: A new movement with diverse value propositions, with the objective to offer the ecosystem a deeper understanding of privacy in Web3. iExec Dev Tools facilitate easier building with Confidential Computing and DeCC. It empowers data owners to decide how their data is protected, used, and who benefits from it.

• Thursday: Martin conducted a hands-on workshop on developer tools, generating interest in the iExec grants program.
• Off-site Event: Martin led a session at Urbe’s hacker house, receiving positive feedback from participants who successfully protected data and deployed an app for the first time.

Collaborators: iExec’s participation at ETHCC reinforced our position as a leader in DeCC within the Web3 space. The high engagement and quality contacts demonstrate growing interest and recognition of iExec’s innovative solutions. We are excited to build on this momentum and continue driving adoption and collaboration within the Ethereum community.

Marketing Updates July 2024

iExec is enhancing its marketing strategy to target user privacy and developer accessibility. Our approach includes educating new developers to help them navigate and leverage the iExec platform effectively, boosting visibility, and keeping our holders well-informed. This strategy aims to foster broader adoption and deepen engagement across the board.

Privacy Pass Campaign: Road to Tens of Thousands of Additional End Users: The beta launch of the Privacy Pass dashboard marks our ambitious goal to onboard thousands more end-users. In the coming months, iExec will roll-out marketing campaigns featuring a new landing page, Brave ads, and influencer partnerships to amplify our reach.

More Marketing Campaigns and SEO Strategy: We are launching dynamic marketing campaigns to amplify visibility and engage a broader community. Our multifaceted strategy includes YouTube Ads with developer testimonials, targeted ads on developer-centric platforms, and a revamped SEO strategy supported by informative articles. Additionally, we are enhancing our website for better user experience and search engine visibility.

These initiatives reflect our dedication to growing the iExec ecosystem, enhancing platform accessibility and efficiency, and fostering broader adoption and deeper engagement within the Web3 space.

New Hires: Expanding the Marketing Team: We are excited to announce that the head of marketing has made multiple new hires to expand our marketing team. Carmen joins us as the Content Marketing Strategy Lead, Matthieu as the Product Marketing Manager, and Tina as the Communication Manager. Additionally, we are bringing on external copywriters to support our ambitious SEO strategy and content production efforts.

Dev Bounties for iExec Data Protector Monetize Version (DataProtectorSharing)

We are highlighting the new dev tool module DataProtectorSharing at upcoming hackathons like ETHRome, ETHLisbon, and Encode. Developers can propose and work on projects using DataProtectorSharing, with funding and support for their innovative solutions. Join us at these events and participate in our bounty program to help advance the platform and explore new opportunities in data protection and monetization within the Web3 space.

Thanks for reading!

Be sure to sign up for the iExec Privacy Pass

https://privacypass.iex.ec/

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